Have you ever been to a website that has old information on
it? You read something on their home page about LAST YEAR'S
events and you think, "this site is worthless."
Unfortunately, many non-profits rely on volunteers for their web
site work and they almost never get a quality,
well-maintained site. So, potential donors will get to their
site and find that the information on there is not current, it is
laid out poorly, or the design and content are not
compelling to lead them to help that organization. It would
be better to not have a site than to put one out in public that is
really poor.
| You should update and maintain a
website like you would your email. You would not get an email from
a potential donor and then just ignore it would you? Well, many
potential donors go to your website and when they don't see
up-to-date information, they may think that you have abandoned the
site. |
I can't tell you the number of abandoned sites out there, but I
know that there are tens of thousands of them. Is your site
one of them? Does it have information on it that is out dated
or no longer valid?
Bringing your site up to date
Lots of sites on the web were designed in an old format.
Today, sites can be dynamic and offer special features like RSS
feeds to keep your donor base informed. Sites that have not
kept up with the current web trends have fallen off of the radar in
a sense. If a site is not updated, interesting or offering
something new to the web, then many of the search engines and
readers will simply not go back. You have to keep it
interesting.
Video, photos, events, journals, newsletters and other features
can keep your donor base visiting over and over. Having
repeat visitors means that your donor base feels that they are a
part of your organization and will keep supporting your
organization.
| Some of the organizations I work
with report increases of 150% and higher in their donations due to
a well designed site. Still others who offer conferences report
attendance being up by huge amounts. The ability of the web to help
you do your job of gaining and keeping donors is
unparalleled. |
Working with non-profit organizations
I work with non-profit organizations on an extremely discounted
rate because I want to give something back. Too often, I have
seen non-profit organizations rely on volunteer webmasters to
update their websites and more often than not, it doesn't work very
well.
Basic pricing:
- Redesign a current website with up to 20
pages: I can redesign most websites for non-profits
organizations for $600.00. This will bring your site up to
date and make it really nice. I will also include hosting the
site for the first year in that price saving you from $60-100.
- Maintain a website: I can maintain your
website for you for $600 annually. This will include
unlimited page additions and changes. (site redesign not
included.) If you choose to redesign and maintain your site
with me I will give you a discount for both services. The
price will be $1,000 for the first year and $600 for each year
after that.
Many of my non-profit clients report my services as one of the
best decisions that they have made. Organization wide, they become
better organized and informed and their donors report being very
excited about the changes.
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